PEARSON
Identifying gaps in children’s learning
Ed-Tech | Digital Content | Gamification | Conversion Optimization
THE PROJECT
We created an digital raise-a-hand feature motivating self-learning in students through personalization, gamification and teacher validation
Nature | Domain
Ed-Tech | Web & Mobile App
Team | Timeline
Pearson x HumanX | 2020
THE GOAL
Kids often don’t have the luxury of receiving 1:1 attention to resolve their queries on digital learning platforms. 'Ask the Expert' feature is the solution to this. It helps close the learning gap by simply uploading a picture of a math or science problem and getting a detailed step-by-step solutions. Homework or exam time, a team of experts will help kids understand everything from the basics to advanced topics.
Primarily, we wanted to encourage doubt - solving behaviours for digital learning and develop motivation in students for self learning.
THE DISCOVERY
The need to break concepts into smaller sub-skills to facilitate modular learning.
A lack of intuitive technology to identify gaps and offer a personalized learning path for the specific areas of improvement.
Low engagement and interaction leading to low intrinsic motivation.
Wanting to be child friendly & home friendly platform.
DESIGN PRINCIPLES
01 | Templates for all types of formats
02 | Flexibility for multiple methods
03 | Ability to include vizualizations
04 | Transparency to show teacher validation
05 | Space for peer learning & social interactions
06 | Child - friendly interface across screens
DESIGN INTERVENTIONS
Marrying global best practices with tailored context specific nudges and interventions.
INTERVENTION 01
We know math is all about the working area
We know math is all about the working area.
The flexible cropping tool allows you to capture the specific problem area, cutting out all the working around it. Making it easier to ask your doubt clearly as is without any tidying up or re-writing.
INTERVENTION 02
A toolkit with teacher feedback
There are step-by-step explanations for every solution. Multiple methods for solving questions with the ability to include visualizations through diagrams, graphs.
Solution are provided by seasoned subject teachers with options for students to provide feedback on quality and accuracy of solutions.
INTERVENTION 03
A Library of workarounds
Students can access the existing library of solutions, exploring methods and find exact or similar workarounds for their doubts.
DESIGN ELEMENTS
We created visual elements and icon styles to best suit an app that is intuitive, friendly and relatable to children.
